Digital Design: Soda Label!

Your first assignment as a graphic designer: You need to 're-brand' a traditional Soda to appeal to your intended market.  First, you must do some research!


On a Word Document, answer the following questions:

1)  Who are your intended market?

2)  List 3 sodas that are not traditionally appeal towards your intended market.  Example:  Jones Soda is not intended to appeal to the elderly.

3)  What do you traditionally find on all soda labels?

4)  Besides color, what draws your market towards certain sodas?

5)  Gather 4 images as inspiration for your Soda Bottle Label.

Send to Ms. DeRolf when complete!  jderolf@westville.k12.in.us


CRITERIA for your assignment:

1)  You must keep the Brand Name SOMEWHERE on the label  (Name of soda/logo)
2)  A tag line (for example, Subway's is Eat Fresh; Nike’s is Just Do It)
3)  Graphics (picture and background--all the way around the can)
4)  You must stay mostly within the same color palette.
5)  You must include the nutritional information and ingredients.
6)  Include your Brand Logo
7)  Your size:  8.25" x 4"