Digital Art: Branding Yourself!

BRANDING YOURSELF:

This quarter you are going to work on projects that are more practical and applicable to real Graphic Design experiences.
BUT FIRST!
You need to Brand Yourself!  You need to market your skills, your style, and figure out what audience you will appeal to!


Your project:

You are going to be designing LOGO's for yourself.  You need to think about:

- The font
- What it will say
- Colors
- Imagery
- The overall shape it will look like

FIRST!  Answer these following questions (In a word doc):

1)  Describe your personality in 3 words.

2)  What are your 3 favorite colors?

3)  What audience do you want to appeal to?  Examples:  Babies (0-24 months), Teenagers, the Elderly, etc.

4)  Describe the type of house you would want to live in.  (I know, weird question, but it would actually help tell you the type of style you like!)


THEN, you are going to choose your 'brand name'.  It can be your full name, a nick name, etc.

Examples:

Julie M. DeRolf
Julie Maria DeRolf
Jules DeRolf
Jules D
JM DeRolf
Miss D
Ms DeRolf

--LOOK AT ALL THE POSSIBILITIES!--

NOW SKETCH!  You are going to play with your Brand Name and imagery that you can put with it.  The imagery should match your 4 answers!  On the same Word Doc, make a collage of at least 6 images that appeal to you and your 'brand'.  You will send this in an e-mail to Miss D!  jderolf@westville.k12.in.us

Teacher's Example:

NOW CREATE!:  

Make a new Canvas in Photoshop:  9" x 9" 300 dpi. CLEAR BACKGROUND!

You are going to create a logo that you can place on a business card, letter head, products, etc.

You want to make sure your Brand Name is clear, that it markets to your audience, and that it won't take away attention from the products you attach it to!


Here are some examples: